her Empire Launched the Bianca Dress Ahead of The Summer Season
Grace Mahas — January 27, 2020 — Fashion
References: her-empire & instagram
Her Empire, the Australian-based fashion-forward retailer with well-crafted whimsical pieces, recently debuted the Bianca Dress ahead of the summer season. With an impressive online following and bespoke feminine aesthetic, this retailer targets both Millennial and Gen Z shoppers alike.
The Bianca Dress comes as a new, flirty summer dress perfect for the beach, a concert, or a wedding and can be dressed down with a jean jacket or elevated with strappy heels. With a stunning open tie up back and crochet trimmings, this dress days inspiration from bohemian and western styles. Plus, its frill hemline and relaxed fit makes it flattering on a range of body types including hourglass and pear.
Image Credit: Her Empire
The Bianca Dress comes as a new, flirty summer dress perfect for the beach, a concert, or a wedding and can be dressed down with a jean jacket or elevated with strappy heels. With a stunning open tie up back and crochet trimmings, this dress days inspiration from bohemian and western styles. Plus, its frill hemline and relaxed fit makes it flattering on a range of body types including hourglass and pear.
Image Credit: Her Empire
Trend Themes
1. Whimsical Fashion - Opportunity to create more fashion styles that have a bespoke feminine aesthetic, and are flirty, relaxed and versatile.
2. Online Retailing - Innovative shopping service opportunities that are available online for millennial and z shoppers.
3. Bohemian & Western Styles - Developing unique and inspired designs that combine western and Bohemian styles.
Industry Implications
1. Fashion and Clothing - Innovative designs for the fashion-forward market segments
2. Online Retailing - Platforms that enable online boutique retailers to reach new markets and customers
3. Event and Wedding Planning - Providing stylish fashion options for events such as weddings and other occasions.
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