Beyonce showcases the captivating designs of Thierry Mugler in the June 2009 issue of Marie Claire Magazine.
Famous for his futuristic and fashion-forward designs, Thierry Mugler designs all the outfits for Beyonce's world tour. He also serves as the creative director of the tour.
In the editorial, Beyonce wears a wild motor-bike/leopard fusion outfit that only someone as creative as Mugler could come up with.
Implications - Looking for bolder and louder ways to express themselves, women are increasingly seeking out styles that will express their inner "diva." No longer hiding behind bland monochromatic pieces, female consumers are ready to don statement-making outfits that allow them to shine. Companies see this need to take a stand and produce more styles that are fitting for the empowered female.