Canadian rockstar Bryan Adams has partnered with Vancouver-based vegan dairy company bettermoo(d) to champion the benefits of a plant-based diet and promote sustainability in the global food system.
Though Adams is a founding member of bettermoo(d), he has joined the brand as a more active amabassador as they work to develop a new line of vegan dairy products. In addition, Adams hopes to raise awareness of the benefits of responsible eating habits, which he believes is the key to improving individual health and the world's health.
bettermoo(d)'s first plant-based dairy product, 'Moodrink,' blends herbs, vegetables, and organic oats to replicate the taste and texture of cow's milk. According to the company, the product will launch nationwide in Canada this winter.
What Makes This Trend Stand Out
- Vegan Dairy Alternatives
- Businesses can capitalize on the rising demand for plant-based dairy alternatives by developing innovative and sustainable products that replicate traditional dairy products with a clean ingredient list.
- Celebrity Endorsements in Veganism
- Businesses can leverage the power of celebrity endorsements to promote their vegan food products and raise awareness about the benefits of plant-based eating habits.
- Sustainable Food Production
- Businesses can focus on creating sustainable food production methods to reduce the carbon footprint of the food industry and meet the growing demand for eco-friendly products.
Sectors Adopting This
- Plant-based Food Industry
- Companies can innovate by developing new plant-based products to cater to the growing vegan market and promote sustainable food solutions.
- Natural Health and Wellness Industry
- Businesses can focus on promoting the benefits of a plant-based diet to improve individual health and wellness, in addition to reducing environmental impact.
- Food Sustainability Industry
- Companies can invest in the development of sustainable food production practices to reduce carbon footprint and ensure a more eco-friendly food system for the future.
