The 'better.' pad is a simple, effective way to help reinforce and/or build a habit by focusing on the conditioning process instead of the end goal. The paper pad is focused on the agreed upon standard that it takes roughly 21 days to form a habit and allows users to commit to one before tearing off a sheet each day that is characterized by an increasing number and concentric circle. This helps to bring about a physical way to visualize your process instead of simply relying on yourself and/or an app, which don't offer any kind of tactile feedback for users to appreciate.
The 'better.' pad is the design work of Fabio Castellanos and Natalia Szabla for the7thFl and comes as a very timely stationery creation given the prominence of resolutions around this time of year.