Analog Habit-Reinforcing Pads

The 'better.' Pad Encourages Better Habits in a Simple Way

The 'better.' pad is a simple, effective way to help reinforce and/or build a habit by focusing on the conditioning process instead of the end goal. The paper pad is focused on the agreed upon standard that it takes roughly 21 days to form a habit and allows users to commit to one before tearing off a sheet each day that is characterized by an increasing number and concentric circle. This helps to bring about a physical way to visualize your process instead of simply relying on yourself and/or an app, which don't offer any kind of tactile feedback for users to appreciate.

The 'better.' pad is the design work of Fabio Castellanos and Natalia Szabla for the7thFl and comes as a very timely stationery creation given the prominence of resolutions around this time of year.

Analog Habit Reinforcement
Opportunity for disruptive innovation in the development of physical tools that aid in habit formation and reinforcement.
Visualizing Process
Opportunity for disruptive innovation in creating products that provide a tangible way to visualize progress and milestones.
Tactile Feedback
Opportunity for disruptive innovation in designing technology or products that incorporate tactile feedback for a more immersive user experience.

Sectors Adopting This

Stationery
Opportunity for disruptive innovation in the stationery industry by creating products that encourage and facilitate habit formation.
Productivity Tools
Opportunity for disruptive innovation in the development of productivity tools that integrate visual progress tracking and tactile feedback.
Personal Development
Opportunity for disruptive innovation in the personal development industry by offering tools and products that aid in habit formation and self-improvement.
SCORE
5.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 76%
Activity 76%
Freshness 8%

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