The Bertolli Spreadable Butter & Olive Oil is the brand's latest product making its way to the UK and Ireland as part of its foray into the butter and spreads category. The product is positioned as being a Mediterranean-inspired alternative to conventional spreads and margarines, and features a 57% dairy butter base alongside 23% olive oil with the remaining percentage consisting of water and salt. This four-ingredient recipe will thus work well for replacing traditional spreads, while also being great for baking and cooking thanks to its soft texture that's easy to portion.
Head of Marketing UK & Ireland at Flora Food Group Ian Hepburn commented on the Bertolli Spreadable Butter & Olive Oil saying, "The Bertolli Spreadable Butter & Olive Oil is a milestone for the brand, bringing a distinctive olive oil proposition into the butter category. It has been specifically developed to deliver a rich, creamy texture with a smooth buttery flavour, making it a versatile ingredient for cooking, baking and spreading.”
What's Driving This Trend
- Ingredient Transparency Minimalist Recipes
- Clear, short ingredient lists emphasizing familiar components create opportunities for reformulated spreads that build trust through simplicity and traceability.
- Mediterranean-inspired Spreads
- Growing consumer preference for olive-oil-forward flavors is reshaping the spreads category toward products that evoke perceived health and culinary heritage.
- Hybrid Dairy-oil Formulations
- Blends that combine butter with liquid oils are enabling new texture and functionality profiles that sit between traditional butter and margarine.
Who This Affects Most
- Retail Grocery
- Shelf differentiation and private-label lines can be reimagined around premium, ingredient-forward spreads that target health-conscious shoppers.
- Food Manufacturing
- Process innovations and supply-chain adjustments for stable butter–oil emulsions are changing formulation economics and production flexibility.
- Culinary & Foodservice
- Menu development and back-of-house operations are being influenced by spreads that offer spreadability, bakeability, and flavor versatility for chefs and caterers.
