Genealogical-Tailored Menswear

The Berluti 2013 F/W Men's Collection Takes Cues from History

The Berluti 2013 Fall/Winter men's collection is an ode to the history of tailoring and men's fashions. Lead designer and creative head of Berluti Alessandro Sartori was inspired by the past and decided to infuse his collection with the reincarnations of yesteryear.

The fantastic and genealogical collection fuses snippets of different eras with cut, fabric and silhouettes. Fabulous modern homages include a decadent three-piece suit with baggy trousers, a shrunken blazer and thick tie paired with a bowler hat, a sharp double-breasted gangster-style pinstripe suit and a luxurious burgundy evening coat with a fur collar.

The looks are sleek, tailored and pay respect to the lineage of menswear. The Berluti 2013 F/W collection is a resurrection done with impeccable taste.

Vintage Menswear
There's an opportunity for a fashion brand to specialize in vintage-style menswear using fabrics and silhouettes from yesteryear.
Personalized Genealogy
A genealogy platform that helps create a personalized DNA-inspired fashion collection that incorporates cultural history and lineage.
Modern Homages
A fashion label can create a line of modern clothes that incorporate various elements from historical fashion like fabric, cut, and silhouettes.

Where This Applies

Fashion
The fashion industry can use historical fashion trends to develop new fashion collections and styles.
Genealogy
Genealogy software can be used to help individuals uncover their cultural history and lineage and incorporate it into clothing design and fashion.
Retail
Retail brands can specialize in vintage menswear by creating a new demand for heritage clothing.
SCORE
6.0 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 98%
Activity 75%
Freshness 8%

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