Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Belstaff Smartphone Tool Allowed Fans to Watch from Afar

 - Feb 15, 2013
References: belstaff & fashionotes
The Belstaff smartphone application was made available for fans of the British label during this year's New York Fashion Week. The brand invited viewers to download the tool by way of its website, ensuring that none would be left out during the launch of its Fall/Winter 2013 line.

If the application itself was not enough, a pre-show was also streamed, offering exclusive footage to those who joined the stylish tech forum. Backstage access was therefore offered, providing a look at the space and a chic preview of the collection. Creative officer Martin Cooper was also interviewed. Cooper provided insight into the hair and make up of the Belstaff production, in addition to the inspirational sources that lay behind the apparel.