The Belstaff smartphone application was made available for fans of the British label during this year's New York Fashion Week. The brand invited viewers to download the tool by way of its website, ensuring that none would be left out during the launch of its Fall/Winter 2013 line.
If the application itself was not enough, a pre-show was also streamed, offering exclusive footage to those who joined the stylish tech forum. Backstage access was therefore offered, providing a look at the space and a chic preview of the collection. Creative officer Martin Cooper was also interviewed. Cooper provided insight into the hair and make up of the Belstaff production, in addition to the inspirational sources that lay behind the apparel.