Belle Cherry has been unveiled by the Morandé Wine Group as a rosé-style wine developed with global markets in mind to address the popularity of mid-strength wine varieties.
The product starts off with a Sauvignon Blanc wine base that's blended with Chilean cherries to impart a fresh, juicy and sweet flavor as well as to achieve the distinctive pale pink color. The wine thus features a delicate citrus and floral aroma base with intense cherry and ref fruit notes. This is thanks to the fresh cherries having been crushed and fermented to achieve a cherry wine before being paired with the Sauvignon Blanc base. The wine comes in with a modest 7% ABV.
Export Director for Europe José Ignacio Bascuñán commented on the Belle Cherry wine saying, "As the world’s largest exporter of fresh cherries, Chile has an abundance of high-quality fruit, making it a natural area for us to explore through new and innovative wine styles. This new cherry rosé brings together Morandé’s innovative winemaking expertise with a fresh and approachable style at a mid-strength ABV.”
Key Themes Behind This Trend
- Fruit-blended Wines
- Hybrid wine formats combining traditional grape bases with regional fruits create distinctive flavor profiles that can differentiate brands in crowded global beverage markets.
- Mid-strength Alcohol
- Lower-ABV wine innovations reflect shifting consumer preferences toward moderation, sessionability and accessible drinking occasions without abandoning premium cues.
- Export-focused Localization
- Products built around national agricultural strengths, such as Chilean cherries, can transform local supply advantages into globally marketable beverage identities.
Where This Applies
- Wine and Spirits
- Blended rosé-style products expand the category beyond conventional varietals, opening space for novel formats that appeal to younger and flavor-curious consumers.
- Agriculture
- Premium fruit crops gain new value pathways when transformed into branded alcoholic beverages that extend their relevance beyond fresh produce exports.
- Global Beverage
- International markets for approachable, fruit-forward drinks create room for cross-category alcohol products positioned between wine, cider and ready-to-drink offerings.
