Using original parts of an Italian scooter company, a Spanish contemporary design firm created the Bel and Bel Vespa Chair. Handmade using leathers, stainless steel (for the base) and the front shield of a Vespa scooter.
The Bel and Bel Vespa Chair is a limited edition product from designers Carles Domenech and Jesus Vilarnau. They are available in red, black or silver with varying hues of leather upholstery.
Implications - The labelling of 'limited edition' on a product helps to give it an aura of exclusivity, and instill a sense of urgency into consumers' minds. The combination of these two things can help any product catapult itself from mediocre to must-have.