A label that's based in Berlin, Germany, BEINGHUNTED. was inspired by ancient artifacts and worldly views when designing its Fall/Winter 2016 collection.
As HYPEBEAST reports, "Ranging from ancient Chinese sculptures, ’80s fashion, Japanese Sohodo, to the Buddhas of Bamiyan in Afghanistan, the seasonal collection aims to merge new and vintage aesthetics within the confines of a modern-day Berlin." This is made clear by the graphics that are included on each of the pieces, with contemporary streetwear cuts hosting images pulled from ancient history.
In addition, the branding of BEINGHUNTED. is included throughout the collection as well, further helping to adapt the unique graphics for its purposes. Overall. the apparel is neutral, with hues of black, white and olive marking the material.
Why This Trend Is Growing
- Artifact-inspired Fashion
- Opportunity for artists to blend historical motifs with modern designs to create unique and trendy fashion lines.
- Vintage-modern Fusion
- The fusion of nostalgic motifs with current designs creating innovative clothing with an appealing, unique aesthetic.
- Bridging Culture and Fashion
- Designers can use artifacts from different civilizations and eras to create clothing that is more than just aesthetically pleasing by bridging cultural and historical gaps.
Industries Being Reshaped
- Fashion
- Fashion brands can use past styles as a way to differentiate themselves in a competitive clothing market by blending ancient motifs with modern designs.
- Design
- Designers have an opportunity to explore the depth of history and use ancient art and civilizations to create new designs that tell a unique story.
- Art
- Artists can use ancient history as a way to create unique and inspiring works of art that interpret and reflect on historical events to create modern works.
