Community Managed Brewing at BeerBankRoll.com
Alex Covert — June 3, 2008 — Lifestyle
References: beerbankroll & springwise
I always thought it would be neat to open a very small, friend and family-ran microbrewery. Interested parties would through in a little money, decide on the beer to make, and receive a few cases every month. A UK-based company is trying this very approach. Beerbankroll is a community managed brewing company that is trying to get a minimum of 50,000 members to pitch in $50. Everything from the name to the logo will be voted on by the group.
Trend Themes
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Crowdsourced Brewing — Opportunity for breweries to engage consumers by involving them in the beer-making process through crowdfunding and community management.
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Community-driven Brands — Potential for businesses to create brand loyalty and increase customer engagement by allowing communities to participate in decision-making processes.
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Democratic Product Development — Possibility for companies to empower customers by giving them the power to vote on various aspects of product development, such as naming and branding.
Industry Implications
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Craft Beer — Craft breweries can leverage community involvement to create unique and personalized beer offerings, fostering a stronger connection with consumers.
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Crowdfunding — Opportunity for crowdfunding platforms to target the brewing industry and provide a platform for community-managed brewing initiatives like Beerbankroll.
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Consumer Goods — Consumer goods companies can explore new ways to engage with their customers by involving them in decision-making processes, enhancing brand loyalty and differentiation.
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