Cell phones all the rage in Japan, and so are cute items shaped like mobiles. Cell phone shaped stationery, tin can holders shaped as cell phones. Cell phones shaped as cell phones. Land lines are going down the drain soon aren't they? Some of my friends have done away with theirs because, they say, they have no need for them anymore. Oh well, maybe I'll get me some cell phone stationery.
Implications - Businesses that offer products which embrace similar or comparable qualities of popular concepts within society will fare well amongst today's consumers. It is likely that consumers will invest in those products that are reflective of their personal tastes and preferences.