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Illuminated Cosmetics

ModelCo 'Big City Bright Lights' Makeup Lets You Primp in the Dark

— December 16, 2008 — Fashion
ModelCo has come up with a solution for those wanting to discretely put their face on in taxis and clubs.

The Big City Bright Lights collection is comprised of cosmetics with in-built LED lights and mirrors. The chic, slimline compacts with on/off buttons are available for blushes, powders and even a lip gloss.

At least that's one way of keeping the toilet queues down.

Implications - Big City Bright Lights offers a solution for the nighttime. Instead of having to run to a mirror and flick on lights, with a simple twist or click, the user is able to apply their makeup with the awesome assistance of the LED lights and mirror.
Trend Themes
1. Led-embedded Cosmetics - The development of cosmetics with in-built LED lights and mirrors provides a new opportunity for brands to offer a unique and innovative beauty experience.
2. Nightlife-friendly Beauty Products - The launch of Big City Bright Lights collection implies the potential market for cosmetics that cater to people's nightlife and on-the-go lifestyles.
3. Convenient Makeup Tools - The use of chic and slimline compacts with on/off buttons in makeup products provides a new opportunity for brands to offer convenience and practicality in their product designs.
Industry Implications
1. Beauty Industry - LED-embedded cosmetics and nightlife-friendly beauty products have the potential to disrupt the beauty industry and provide new opportunities for innovative brands.
2. Technology Industry - The integration of LED lighting technology into compact makeup mirrors presents opportunities for technology firms to collaborate with the beauty industry and offer new solutions to beauty enthusiasts.
3. Hospitality Industry - The development of beauty products tailored for nightlife and on-the-go lifestyles presents opportunities for the hospitality industry to enhance their services and offerings for guests.
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