The Adult Channel Beate Uhse TV Advertises Its Child Lock
Meghan Young — July 5, 2011 — Naughty
References: kempertrautmann & ibelieveinadv
Everyone needs a little sexual fantasy from time to time, even if one is constantly surrounded by family members (perhaps especially because one is constantly surrounded by family members); enter the Beate Uhse TV. This German adult entertainment provider offers erotic channels that can be protected from children thanks to their child lock.
Conceived and executed by Hamburg-based ad agency Kempertrautmann, the Beate Uhse TV print ad campaign is conflictingly racy and cute. As though advocating the best of two worlds, each ad shows two contrasting images: a cute cartoon poster that strategically covers the sensual model underneath, all except for her long, sexified legs.
Extremely eye-catching, the Beate Uhse TV print ad campaign is quite clever and creative. I especially like the use of bright, crayon-like colors that reinforce that childish aspect.
Conceived and executed by Hamburg-based ad agency Kempertrautmann, the Beate Uhse TV print ad campaign is conflictingly racy and cute. As though advocating the best of two worlds, each ad shows two contrasting images: a cute cartoon poster that strategically covers the sensual model underneath, all except for her long, sexified legs.
Extremely eye-catching, the Beate Uhse TV print ad campaign is quite clever and creative. I especially like the use of bright, crayon-like colors that reinforce that childish aspect.
Trend Themes
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Erotic Cartoon Advertising — Opportunity for adult entertainment providers to use cute and racy cartoon imagery in their advertising campaigns.
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Child Lock Protection — Opportunity for technology companies to develop child lock features for accessing adult content.
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Contrasting Imagery — Opportunity for brands to incorporate contrasting images in their advertising to create intrigue and capture attention.
Industry Implications
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Adult Entertainment — Opportunity for adult entertainment industry to explore innovative advertising strategies using cartoon imagery.
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Technology — Opportunity for technology industry to develop and improve child lock features for media consumption devices.
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Advertising — Opportunity for advertising industry to adopt the use of contrasting imagery to create impactful campaigns.
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