Noel Edmonds Pitches Monkey-Hosted Trivia Show 'Beat the Monkey'

 - Feb 18, 2010
References: & guardian
A new television show is being pitched by Noel Edmonds. In this show the contestants are chosen to answer random trivia questions by their host--a monkey.

PETA is currently waiting on standby.

No, this monkey can't talk. And it definitely won't be tallying any points or addressing the audience. But it can randomly select rocks to represent the participants. In Edmonds' vision aptly titled "Beat the Monkey," a pre-recorded monkey will pick up stones. This recording will be used to cue the contestants to answer trivia questions.

Innovative or idiotic?