Jessica Wertheim Photographed This Beachy Editorial for C-Heads
Vasiliki Marapas — July 15, 2014 — Naughty
Jessica Wertheim collaborated with stylist Anna Rohrig to create this beachy editorial for C-Heads.
Brown-eyed model Jennifer appealed to Wertheim because of her "Americal Apparel cross Calvin Klein type of feel." Indeed, the fresh-faced 20-year-old wouldn't look out of place modeling for either of those brands. Jennifer, who is new to Hawaii, was photographed on the beautiful, secluded area of North Shore bay wearing a cut-out swimsuit, casual denim and a black maxi dress.
Unlike most beach editorials, which feature models wearing full faces of makeup, Jennifer's hair and makeup styling was kept to the absolute minimum. I must say, it was refreshing to see her face almost bare, turned up gratefully towards the sun.
Brown-eyed model Jennifer appealed to Wertheim because of her "Americal Apparel cross Calvin Klein type of feel." Indeed, the fresh-faced 20-year-old wouldn't look out of place modeling for either of those brands. Jennifer, who is new to Hawaii, was photographed on the beautiful, secluded area of North Shore bay wearing a cut-out swimsuit, casual denim and a black maxi dress.
Unlike most beach editorials, which feature models wearing full faces of makeup, Jennifer's hair and makeup styling was kept to the absolute minimum. I must say, it was refreshing to see her face almost bare, turned up gratefully towards the sun.
Trend Themes
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Minimalist Beach Editorials — Opportunity for brands to showcase natural beauty and simplicity in beach-themed fashion campaigns.
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Authentic and Relatable Models — Brands can capitalize on using models with a fresh-faced, everyday look to resonate with consumers.
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Secluded Location Shoots — Opportunity for brands to explore lesser-known or hidden beach locations for unique and captivating photoshoots.
Industry Implications
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Fashion — Fashion brands can employ minimalist styling and utilize relatable models for their beach-themed collections.
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Photography — Photographers can experiment with secluded beach locations for editorial shoots to create visually striking images.
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Beauty and Cosmetics — Beauty brands can promote the idea of natural beauty and minimal makeup in beach-inspired campaigns.
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