Charles Saatchi Advises to 'Be the Worst You Can Be'
Vasiliki Marapas — October 28, 2013 — Business
References: fancy
Charles Saatchi (of Saatchi and Saatchi advertising agency) is renowned for his often grumpy demeanor, bad attitude and secretive nature; however, he opens up in his new book 'Be The Worst You Can Be.' Harping on an age-old adage for the book's title should shed some light on Saatchi's life perspective; the secondary title cautions that "Life's too short for patience and virtue."
The beautifully bound leather book is filled with questions ranging from thought-provoking to personal to asinine -- for example, one submitter wonders if Saatchi prefers girl groups to boy bands -- but each question lends some insight.
To his credit, Saatchi imparts some wisdom on a variety of different topics, including his thoughts on negative reviews, impatience and being nice.
The beautifully bound leather book is filled with questions ranging from thought-provoking to personal to asinine -- for example, one submitter wonders if Saatchi prefers girl groups to boy bands -- but each question lends some insight.
To his credit, Saatchi imparts some wisdom on a variety of different topics, including his thoughts on negative reviews, impatience and being nice.
Trend Themes
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Alternative Life Advice Guides — Opportunity to disrupt traditional self-help and life coaching industries with unconventional approaches.
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Embracing Negativity — Challenging the notion that positive thinking is always the answer, by presenting the idea that embracing negativity can lead to personal growth and evolution.
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Personalized and Candid Q&as — Opportunity to create a trend of candid, personalized advice through the medium of Q&As delivered via books or other channels.
Industry Implications
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Publishing — Opportunity for publishers to create a new niche in the market for alternative life advice books.
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Self-help — Opportunity for life coaches to incorporate unconventional approaches into their practices.
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Marketing and Advertising — Opportunity for marketers and advertisers to leverage the popularity of unconventional life advice and incorporate it into their campaigns.
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