This BCBG Max Azria lookbook reveals looks from the label's Resort 2014 collection. The brand's head designer Luboz Azria looked to Californian music fest Coachella for her inspiration when creating this stunning line of womenswear pieces. From its studded moto jackets to its light and airy maxi dresses, this collection is boldly bohemian without losing its glamorous air.
Mixing youthful silhouettes with luxe design details, this BCBG Max Azria lookbook is effortlessly cool. The image series highlights the label's festival-themed fashions. The pieces are a high-end translation of classic concert attire and are always flawlessly put-together. Transforming the traditional bohemian uniform, this label creates edgy pieces for the modern day hippie. The label's target consumer is glamorous, independent and has an appreciation for craftsmanship and quality.
Key Themes Behind This Trend
- Music Festival Fashion
- Luxury fashion brands are creating high-end versions of festival attire to appeal to a younger demographic.
- Bohemian Glam
- The fusion of bohemian and high-end fashion is becoming increasingly popular, offering the opportunity for luxury designers to incorporate fringe, paisley prints and flowy dresses into their collections to attract different types of consumers.
- Effortlessly Cool Fashion
- Consumers are seeking comfortable and laid-back clothing options, which is leading to the increase of flowy and relaxed pieces in high-end fashion collections.
Where This Applies
- Luxury Fashion
- High-end fashion designers have the opportunity to create festival-inspired clothing that is both high-quality and stylish to appeal to a younger consumer base.
- Retail and E-commerce
- Retailers and online fashion stores can incorporate festival fashion into their product offerings to keep up with the growing demand for music festival-inspired clothing.
- Event Production
- Festival organizers and promoters can leverage the popularity of music festival fashion to create unique and immersive experiences that feature high-end fashion and related events.
