Fashion designing couple Max and Lubov Azria have showcased their pre-fall fashion collection. The BCBG Max Azria line is full of modern gorgeous frocks that combine neutral and bold color styling.
These summer-ready frocks are the perfect look for warm weather. The BCBG Max Azria line begins with neutral background colors that are then geometrically accentuated with bright, yet appropriate color blocks.
Implications - Tired of the ever increasing edgy styles coming out each day, female consumers are looking for more classic designs in their purchases. Products that are subtle while still being fashionable are more appealing than those which attract through over exaggeration. In order to attract more buyers to its brand, companies could develop more of their pieces with this simple aesthetic in mind.