FC Bayern Munich introduces its new kit alongside adidas Originals and this time, it celebrates one of the most notable events in Bavaria, Oktoberfest. The holiday was once recognized as d'Wiesn and has since grown to be part of the rich culture.
The festival was unable to take place once again due to the global pandemic and to combat that, smaller celebrations will be safely taking place across the world. To honor Oktoberfest, FC Bayern creates a special Wiesn jersey design that has recently launched during its Bundesliga against VFL Bochum. The design features a dark green base foundation marked with gold accents to replicate the same color design palette as the usual Oktoberfest costume.
Image Credit: adidas Football
What's Driving This Trend
- Festive Themed Apparel
- Brands can capitalize on holidays and cultural events by creating limited edition themed apparel for their audience.
- Collaborations
- Collaborating with other relevant brands can help companies gain more visibility and reach a wider audience through joint marketing efforts.
- Virtual Celebrations
- As physical events are canceled due to the pandemic, brands can explore opportunities to engage customers through virtual celebrations and experiences.
Who This Affects Most
- Fashion and Apparel
- Companies in the fashion and apparel industry can create limited edition apparel and partner with relevant brands for marketing collaborations.
- Sports
- Sports teams can create special themed merchandise and apparel to celebrate holidays and cultural events and engage their fans.
- Marketing and Advertising
- Marketing and advertising agencies can help brands create innovative campaigns and experiences that leverage cultural events and virtual celebrations.
