Electronics accessories brand CASETiFY has teamed up with the Pharrel-owned streetwear label BBC ICECREAM to launch the BBC ICECREAM x CASETiFY collection.
The new collection, which consists of an array of boldly patterned accessories, marks the third collaboration between these two brands -- the two had previously joined forces in 2015 and 2016 to offer a similar assortment of items. However, this year's collection is the most expansive collaboration between the two brands yet with new phone cases, watch straps, laptop covers, cardholders, and more, all being offered.
Of course, each accessory comes dressed in classic BBC ICECREAM logos and patterns as the collaboration sees the brands tapping into the streetwear label's archives for inspiration.
Image Credit: CASETiFY
What's Driving This Trend
- Streetwear-branded Electronics Accessories
- Opportunity for tech accessory brands to tap into streetwear culture and collaborate with established streetwear labels.
- Collaborative Brand Partnerships
- Opportunity for brands to team up and create unique, limited edition products that appeal to a wider range of customers.
- Expanding Collaborations
- Opportunity for brands to expand on previous collaborations and offer a wider variety of products.
Who This Affects Most
- Technology Accessories
- Tech accessory brands can collaborate with fashion/streetwear brands to create unique products.
- Fashion
- Fashion brands can team up with tech accessory brands to create innovative and stylish accessories.
- Streetwear
- Streetwear brands can expand into the tech accessory market through collaborations with established tech accessory brands.
