BAU Building Materials Packaging Iconically Suggests its Contents' Purpose

 - Oct 30, 2013
References: & thedieline
Everyone wants his product to stand out from the rest, but some companies attempt this in a much punchier way than others. BAU building materials packaging is part of this bold group that really jumps off the shelf and catches the eye of the consumer straight away. Mousegraphics has done yet another brilliant job with this project, marking a construction product with powerful symbolism that's familiar, nostalgic and relevant.

If you've ever played Tetris, you'll recognize the geometries of the Tetriminos from the computer game that requires you to formulate layers of the colorful little squares to cancel out complete rows. Two of such four-part segments seem to fall from the tops of BAU building materials packaging, printed on either black, white or yellow sacks with bright ink for the game pieces.