A new line from Assaf Wand is helping baby boomers, approximately 25% of Americans, with their bathroom organization. After the McKinsey consultant-turned-entrepreneur noticed an opportunity in the UK to create de-stigmatized quality products for aging consumers, he started Sabi. With two existing lines devoted to pill-taking apparatuses and canes, the Sabi Space Line is about bathroom accessories.
The line will be released in September 2014 and is intended to "inspire you to curate your space." While the products are designed for boomers, the design is still modern enough that it will appeal to all age groups, including millennials. The 13 piece line will include storage and other solutions for bathroom organization. Sabi Space is currently showing at ICCF in New York.
Why This Trend Is Growing
- Aging Consumer Products
- Developing de-stigmatized quality products for aging consumers presents a disruptive innovation opportunity in industries ranging from healthcare to home goods.
- Multi-generational Design
- Designing products with both functionality and aesthetic appeal across multiple age groups presents a disruptive innovation opportunity in industries ranging from furniture to fashion.
- Home Organization Solutions
- Creating innovative solutions for home organization, specifically in the bathroom, presents a disruptive innovation opportunity in industries ranging from home goods to technology.
Industries Being Reshaped
- Healthcare
- There is opportunity to develop products that cater to an aging consumer demographic, like Sabi's pill-taking apparatuses, that destigmatize the experience of getting older.
- Home Goods
- Introducing modern and multi-generational design elements into traditionally staid product categories like bathroom accessories presents a disruptive innovation opportunity.
- Technology
- Developing innovative home organization solutions with practical applications, like incorporating smart technology, presents a disruptive innovation opportunity.
