A new line from Assaf Wand is helping baby boomers, approximately 25% of Americans, with their bathroom organization. After the McKinsey consultant-turned-entrepreneur noticed an opportunity in the UK to create de-stigmatized quality products for aging consumers, he started Sabi. With two existing lines devoted to pill-taking apparatuses and canes, the Sabi Space Line is about bathroom accessories.
The line will be released in September 2014 and is intended to "inspire you to curate your space." While the products are designed for boomers, the design is still modern enough that it will appeal to all age groups, including millennials. The 13 piece line will include storage and other solutions for bathroom organization. Sabi Space is currently showing at ICCF in New York.