Typically for the colder season, fashion moves toward a dull and lifeless color palette; however, the Bathing Ape Fall/Winter 2010 Shark Collection is all neon and vibrancy.
Bathing Ape is known for its shark motif and features the creature on several different shoes, t-shirts and hoodies. The brand also attributes four different colors, which include red, blue, green and yellow. Be sure to check out the gallery for more vigorously-flavored attire.
Implications - The bright colors for this winter collection show that consumers are interested in diversity for seasonal wear. Businesses can appeal to potential buyers by creating products and styles that don't follow traditional or classical fashion rules and that promote brighter colors during darker seasons.