"Mirror, mirror on the wall, who is the most basic b*tch of them all?" While I hope none of you have ever sat in front your mirror, actually reciting these words (that would be weird), it is a valid question.
Since the term's introduction into pop culture lexicon, it has absolutely taken over. Everything from pumpkin spice lattes to reading your horoscope to listening to Britney Spears can be considered "basic" these days, causing women everywhere to wonder about their own basic status (there's a really helpful quiz on BuzzFeed for those of you who'd like to know more).
In an effort to find out who owns the title of most Basic B*tch, VICE has created a Basic B*tch tournament. The judges (Big Freedia, Julie Klausner and Dave Schilling) deliberate to figure out which celebrity belongs in the gluten-free throne of basic.
What's Driving This Trend
- Basic B*tch Culture
- Explore the growing influence of basic b*tch culture and its impact on consumer behavior.
- Viral Tournaments
- Discover the rise of viral tournaments as a popular form of online entertainment and audience engagement.
- Pop Culture Franchises
- Recognize the power of pop culture franchises in creating consumer loyalty and driving sales.
Who This Affects Most
- Food and Beverage
- Identify opportunities for food and beverage companies to tap into basic b*tch preferences and develop targeted products.
- Media and Entertainment
- Explore disruptive innovation opportunities for media and entertainment companies to leverage viral tournaments as a new form of content.
- Fashion and Beauty
- Discover how fashion and beauty brands can capitalize on basic b*tch culture and create products tailored to this consumer segment.
