Barvecue, a company specializing in wood-smoked, plant-based meats, has announced the launch of Barvecue® Carnitas, a frozen meat-free chicken product that can be used in a variety of classic Mexican dishes such as tacos, fajitas, burritos, enchiladas, and more.
Barvecue® Carnitas will be available in the frozen food section at over 380 retail locations throughout the United States, including Lowes Foods, Safeway, and Earth Fare. Like Barvecue's other plant-based protein products, the Carnitas are entirely vegan, gluten-free, and Non-GMO verified. In addition, the company offers the product in food service packs, catering to restaurants that need larger quantities.
"For too long, great-tasting Hispanic-inspired plant-based meat options have been almost non-existent in US grocery stores and restaurants. Barvecue is excited to lead the way in the plant-based meat category as we bring this amazing product to market," said the Founder & CEO of Barvecue, Lee Cooper.
Image Credit: Barvecue
What's Driving This Trend
- Plant-based Mexican Cuisine
- Barvecue's Frozen Plant-Based Carnitas offers a meat-free chicken alternative that will disrupt the Mexican food industry's reliance on traditional meat-based dishes.
- Vegan Frozen Foods
- Barvecue's Carnitas add to a growing trend of frozen vegan products, which is disrupting the traditional frozen food industry that relied on meat and dairy products.
- Gluten-free Non-gmo
- Barvecue's Carnitas cater to growing demand for health-conscious and eco-friendly food options by offering a gluten-free and Non-GMO product that challenges traditional food labeling practices.
Who This Affects Most
- Frozen Foods
- Barvecue's Carnitas offers a plant-based meat alternative that challenges traditional frozen food options in the marketplace.
- Mexican Food Industry
- Barvecue's plant-based Carnitas product poses a disruptive innovation in the traditional meat-based Mexican food industry, offering an eco-friendly and healthier alternative.
- Vegan Food Industry
- Barvecue's Carnitas product is part of a growing trend in the vegan food industry to disrupt traditional meat-based products by offering innovative plant-based alternatives.
