As if to deter the weak at heart, many candy manufacturers are choosing to package the sweet stuff in innovative, gross ways. Likely a tactic to differentiate from the other similar offerings, many of these packages are almost dry-heave gross!
From toilet candy to eyeballs to band aids, this packaging trend is enough to deter even the biggest sweet tooth. It's a good thing that kids will eat anything!
Implications - Youth consumers have a strong penchant for the exotic and unfamiliar. These consumers have an insatiable appetite for cool and are constantly seeking new and unique finds. Companies should consider exploring other cultures for product ideas that might catch on with youth consumers because of its niche qualities.
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