Barbie Ferreira Debuts a Collaboration with Denim Brand Levi's
Kanesa David — January 19, 2023 — Fashion
Levi’s has tapped Barbie Ferreira for a new graphic pair of ‘501’ jeans inspired by the ‘Euphoria’ actresses’ personal style. The jeans boast a “cyber-y, glitchy, internet-inspired aesthetic with design elements borrowed from vintage rug restoration processes. The jeans feature patchwork elements, a Demon Bunny tattoo inspired by Ferreira’s friend Ben Evans, and glitchy patterning throughout. Consumers can choose between a deep blue or forest green colorway.
“My relationship with Levi’s jeans goes back to when I was a kid. It’s my dream casual wear and this is my dream collaboration… Levi’s was so incredible to work with, and 501s are my dream baggy pants, so the first thing I thought of was a patchwork jean that was a real statement piece. It encapsulates what I like and what I would wear. Plus, I always wanted to make clothing in a different way, that has a wider range of sizes.”
Image Credit: Levi's, hypebae, levi
“My relationship with Levi’s jeans goes back to when I was a kid. It’s my dream casual wear and this is my dream collaboration… Levi’s was so incredible to work with, and 501s are my dream baggy pants, so the first thing I thought of was a patchwork jean that was a real statement piece. It encapsulates what I like and what I would wear. Plus, I always wanted to make clothing in a different way, that has a wider range of sizes.”
Image Credit: Levi's, hypebae, levi
Trend Themes
1. Glitch-inspired Fashion - The intersection of technology and fashion presents an opportunity for innovative and unique designs, inspired by digital glitches and distortions.
2. Personalized Collaborations - Collaborations that allow artists and personalities to bring their personal style to established brands can result in one-of-a-kind pieces that resonate with consumers.
3. Patchwork Design - The use of patchwork in fashion design presents a sustainable and creative opportunity to repurpose materials and create unique pieces with a story.
Industry Implications
1. Fashion and Apparel - The fashion industry can leverage glitch-inspired designs, collaborations, and patchwork techniques to create innovative and sustainable pieces that resonate with consumers.
2. Technology and Apparel - The integration of technology in apparel can provide endless opportunities for glitch-inspired designs and enable personalization through digital customization tools.
3. Sustainable Fashion - The use of patchwork design in sustainable fashion can reduce waste and provide a unique selling point for brands committed to ethical and environmentally conscious practices.
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