Proving fans just can't get enough of the Lord of the Rings franchise, this Barad-dur LEGO tower recreates the famous all-seeing eye of Sauron, only now it fits into a living room and is constructed entirely out of children's playing blocks.
The Barad-dur LEGO tower is the work of Kevin Walter, who used over 50,000 LEGO pieces in the accurate reconstruction of the iconic movie villain tower. What's truly amazing is the detail Walter put into the LEGO tower: it looks as though it's a computer-generated graphic from a far enough distance. The Eye of Sauron is as ominous as ever, even when it's made out of kids' playing blocks.
I wonder how small Kevin Walter's hobbits would be if he were to make them to scale with this Barad-dur LEGO tower.
Implications - Consumers enjoy undertaking DIY projects that demonstrate their appreciation of a franchise because it validates them as individuals and distinguishes them as superfans.