Candles are something that anyone can always appreciate, but for men who think that some candles are just simply too 'girly', then hopefully you can appreciate the Baobab Platinum Gentleman's Candle. This special candle has been rendered so manly that it's the perfect masculine scent to compliment your room or bar.
With the base of the scene rooted in cedar sandalwood, there is also a warm and spicy foundation to further build each and every individual scent. With an elegant platinum finish, you'll be sure to be feeling like a true man with this hyper-masculine scented candle.
What's Driving This Trend
- Manly Home Decor
- As more men are seeking individualistic ways to decorate their homes and express their personalities, there is an opportunity for disruptive innovation in creating manly home decor items such as candles.
- Gender-neutral Scents
- In response to the growing trend of rejecting traditional gender norms, there is an opportunity to create gender-neutral scents that appeal to a wider audience, regardless of gender identification.
- Luxury Men's Grooming
- As men are becoming more interested in grooming and self-care, there is an opportunity to create luxury grooming products catered specifically to men, including scented candles.
Who This Affects Most
- Home Decor
- The home decor industry can create and market more products catering to a male audience, such as manly scented candles.
- Fragrance
- The fragrance industry can capitalize on the trend of rejecting traditional gender norms and create gender-neutral scents that appeal to a wider audience.
- Men's Grooming
- The men's grooming industry can expand into luxury scented candles as a way to appeal to the growing interest in self-care among men.
