The Banana Republic Spring/Summer 2012 campaign advertisements feature Canadian supermodel Coco Rocha. Rocha lights up the eccentric production amid a saturated background, dripping in blue, red and yellow tones. The sunlit captures take shoppers on a tropical getaway, replete with a crystal clear swimming pool and mountainous hillsides.
Coco Rocha has been causing quite a stir in the fashion industry. Her strict anti-nudity policy has turned the modeling market on its head, leading publishers and stylists to question the morality of numerous high-fashion productions. Her stance is one that has been seldom voiced by her contemporaries, leading her work to stand out even further than it already does.
These snapshots for the Banana Republic 'Trina Turk Collection' are excessively vibrant. Colorful patterned dresses are emphasized here, along with lively summertime backdrops. Rocha's fiery red hair furthers the animated display.