OleHenriksen recently upgraded its top-selling eye cream with a new formula that's now vegan, fragrance-free, and with amplified brightening ingredients. The new formula meets the evolving needs of consumers who are more educated about the ingredients in the products they use and the growing demographic of individuals opting to follow a vegan lifestyle.
The Banana Bright Eye Crème formula contains three forms of vitamin C: gold-complexed vitamin C (ascorbic acid and glutathione combined with real gold); 3-O-ethyl ascorbic acid, an antioxidant-rich, water-soluble derivative of vitamin C; and tetrahexyldecyl ascorbate, a super-stable, oil-soluble derivative of vitamin C. Moreover, the Banana Bright Eye Crème boasts a non-greasy, buttery feel that layers well with makeup.
Consumers can find the Banana Bright Eye Crème online and in select retailers.
Why This Trend Is Growing
- Upgraded Eye Cream Formulas
- Beauty companies are upgrading their top-selling eye creams with new vegan, fragrance-free formulas and amplified brightening ingredients, meeting the evolving needs of consumers who are more educated about the ingredients in the products they use.
- Vegan Skincare Products
- As more individuals opt to follow a vegan lifestyle, there is an opportunity for beauty companies to expand their product lines to include more vegan options, such as vegan skincare products.
- Vitamin C-infused Skincare Products
- Beauty companies are infusing their skincare products with various forms of vitamin C, including gold-complexed vitamin C, 3-O-ethyl ascorbic acid, and tetrahexyldecyl ascorbate, which offer antioxidant-rich, brightening, and anti-aging benefits to consumers.
Industries Being Reshaped
- Beauty and Skincare
- The beauty and skincare industry has an opportunity to create and market more upgraded eye creams and vegan skincare products infused with vitamin C in response to the evolving needs of consumers.
- Health and Wellness
- The health and wellness industry can partner with beauty companies to provide education on the benefits of vitamin C-infused skincare products to consumers who prioritize health and wellness in their daily routines.
- E-commerce
- With the availability of Banana Bright Eye Crème online and in select retailers, there is an opportunity for e-commerce platforms to expand their offerings of similar upgraded, vegan, and vitamin C-infused skincare products to reach a wider audience.
