Lavish Militant Menswear

The Balmain Spring/Summer 2015 Collection is Luxuriously Accented

Nautical accents, motocross-inspired constructions and bold embellishments are combined in the Balmain Spring/Summer 2015 menswear catalog.

This collection stays true to the label's luxe aesthetic and highlights their signature line of structured jackets. The menswear line is the opposite of understated and features colorfully beaded garments that are showcased alongside a range of military-inspired blazers with nautical motifs.

In addition to these two major themes, the Balmain Spring/Summer 2015 collection also references motocross attire, an aesthetic they are famed for. The lookbook's top model star Dudley O'Shaughnessy follows in the footsteps of his 'We Found Love' music video costar Rihanna and becomes the latest face of the French fashion house.

Dudley dons fitted leather pants and motorcycle jackets alongside the collection's other versatile and luxe staples.

Nautical Accents
Opportunity for disruptive innovation in the fashion industry by incorporating nautical motifs and designs in clothing.
Motocross-inspired Constructions
Potential for disruptive innovation in the menswear industry by incorporating motocross-inspired elements into clothing.
Bold Embellishments
Disruptive innovation opportunity in the fashion industry by exploring unique and attention-grabbing embellishments on garments.

Sectors Adopting This

Fashion
Fashion industry professionals can explore innovative designs and collections that incorporate nautical accents, motocross-inspired constructions, and bold embellishments.
Menswear
The menswear industry can explore disruptive innovation by incorporating nautical accents and motocross-inspired constructions into their designs.
Luxury Goods
Luxury goods industry professionals can leverage the Balmain Spring/Summer 2015 collection's bold embellishments to create unique and high-end products.
SCORE
5.6 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 87%
Activity 72%
Freshness 8%

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