The Balmain Fall 2013 ad campaign looks like a fun mix and match game. The stills have been coupled together in different ways to create slightly new images. Although repetitive, it showcases just how eclectic the designs are as well as the cast that stars in the campaign.
Shot by photography duo Inez van Lamsweerde and Vinoodh Matadin against the beautiful backdrop of Paris, France, the Balmain Fall 2013 ad campaign stars models Cora Emmnauel, Elisabeth Erm, Manon Leloup, Khadija and Clement Chabernaud. Although the images leans more towards a dark quality, the outfits showcased are pretty vibrant.
Overall, the Balmain Fall 2013 ad campaign is edgy with a retro turn that will capture people's attention immediately, especially since it centers around contrasts.
What Makes This Trend Stand Out
- Mix and Match Advertising
- The Balmain Fall 2013 campaign showcases a mix and match approach to advertising, creating slightly new images by coupling stills together.
- Eclectic Fashion Designs
- The campaign highlights the eclectic designs of Balmain, showcasing vibrant and contrasting outfits.
- Dark and Edgy Aesthetic
- The Balmain Fall 2013 ad campaign embraces a dark and edgy aesthetic, capturing people's attention with its retro turn and contrasts.
Sectors Adopting This
- Fashion Retail
- Fashion retailers can explore mix and match advertising strategies to create dynamic and engaging campaigns, showcasing their diverse range of designs.
- Photography and Advertising
- Photography and advertising professionals can experiment with the mix and match approach seen in the Balmain Fall 2013 campaign to create visually compelling and unique ad campaigns.
- Creative Agency
- Creative agencies can tap into the dark and edgy aesthetic of the Balmain Fall 2013 campaign to inspire their own campaigns and push the boundaries of traditional advertising.
