The Balenciaga Spring/Summer men's 2013 collection goes back in time and channels its inner Miami Vice. The candid black and white campaign features French actor Jean-Baptiste Lafarge.
Lafarge is an up-and-comer and is styled to resemble a 90s aesthetic. The 2013 menswear collection revisits the era and explores the power of pattern and print. In both snap shots, Lafarge is shown on the left-hand side in a Balenciaga look and on the right-hand side is the appearance of a plant. The plants mimic the bold tropical pattern found on the shirts Lafarge is wearing on the opposite side and creates a sense of cohesion between nature and the apparel. The shots are powerful, poignant and picturesque.
The Balenciaga Spring/Summer men's 2013 campaign is retro, refined and a nod to Miami Vice.