The Balenciaga Spring 2014 ad campaign is dark and mysterious. A big departure from Alexander Wang's own Spring 2014 ad campaign, which happens to take place in a bathroom, this one is set outdoors against a vine-covered wall. But what makes it even more interesting is the fact that the model is becoming covered herself.
Shot by photographer Steven Klein, the Balenciaga Spring 2014 ad campaign stars model Daria Werbowy. Super rich, the mysterious imagery may raise a few brows, but most people will be enamored with her black jacket styled by Jacob K and purple lips courtesy of makeup artist Diane Kendal. Wang reveals, "I wanted to convey a sense of strength and knowingness."
Why This Trend Is Growing
- Mysterious Fashion Campaigns
- There is an opportunity to create fashion ad campaigns that are more on the mysterious and intriguing side to create buzz and interest.
- Nature-inspired Marketing
- Nature-inspired marketing could be a unique way for companies to market their products and services.
- Disruptive Fashion Imagery
- Disruptive fashion imagery, like the vine-covered models in the Balenciaga campaign, can be a powerful way to stand out in the industry.
Industries Being Reshaped
- Fashion
- Fashion campaigns can utilize the concept of mysterious models and nature-inspired marketing to create memorable and effective ad campaigns.
- Marketing and Advertising
- Marketing and advertising firms can experiment with creating disruptive fashion imagery to draw attention to brands.
- Photography
- Photographers can experiment with using nature and other mysterious elements to create powerful fashion imagery and campaigns.
