Simple Striped Sacks

The Baggu Daypack is Perfect for Summertime Errands

If you haven't noticed the huge backpack fad that has been rising in the fashion industry this summer, you will now thanks to the Baggu Daypack. A simple, nylon knapsack, it is not only a stylish alternative to other bags and purses, it is also extremely practical as well. Perfect for a short stint around town, going to the beach or even doing some grocery shopping, the Baggu Daypack will certainly become one of your new best fashion friends.

Although available in a range of solid colors, the Baggu Daypack is especially eye-catching in its set of striped designs. This nautical aesthetic makes the Baggu Daypack especially great for the summer. Yet it can, of course, be used throughout the year.

Backpack Fashion Trend
Opportunity for designers to create stylish and practical backpacks for the fashion industry.
Nautical Aesthetic Trend
Opportunity for retailers to incorporate striped designs into their product offerings for the summer season.
Multi-functional Bags Trend
Opportunity for bag manufacturers to create versatile bags that can be used for various purposes like short trips, going to the beach, or grocery shopping.

Sectors Adopting This

Fashion Retail
Fashion retailers can capitalize on the backpack fashion trend by offering a variety of stylish backpack options.
Retail
Retailers can take advantage of the nautical aesthetic trend by incorporating striped designs into their product lines for the summer season.
Bag Manufacturing
Bag manufacturers have a disruptive innovation opportunity to create multi-functional bags that cater to different needs and activities.
SCORE
2.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 44%
Activity 24%
Freshness 8%