Street-Informed Balanced Bag Capsules

Eastpak and UNDERCOVER Join Forces on a Bag Collection

Japanese streetwear imprint UNDERCOVER works in collaboration with American backpack label Eastpak on a new bag collection together for the season. The duo has joined forces to deliver three bag types that embody UNDERCOVER's notable theme of Chaos/Balance.

The first of the capsule includes traditional padded backpacks that have a large main pouch joined by two smaller zipped pouches at the base of the bag. It comes in a tonal palette of red, green, black, or grey marl. This is then followed by the Eastpak duffle bag that comes in a simplistic form along with a spacious interior and a bonus pouch at the front -- this comes in blue or red. It is then rounded out by a classic crossbody bag in yellow, blue, black, or sand.

Image Credit: UNDERCOVER

Streetwear Bag Collaborations
More fashion brands will partner with streetwear brands to create unique and stylish bag collections.
Chaos/balance Design
Designers will create more products that feature a balance between chaos and structure.
Multi-functional Bags
Bags that can serve multiple purposes and have unique features will gain popularity in the market.

Where This Applies

Fashion
Fashion brands can collaborate with streetwear labels to introduce new bag collections and tap into the growing streetwear market.
Design
Designers can explore the concept of balance and chaos in their products which will appeal to consumers looking for unique and interesting designs.
Luggage and Travel
Luggage and travel companies can create innovative and multi-functional bags that appeal to consumers looking for convenience and versatility.
SCORE
2.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 32%
Activity 40%
Freshness 13%