ASICS introduces new tonal iterations of some signature models with the Back Streets of Japan pack. The refreshing take sees the GEL-Lyte III as the base foundation. The first iteration features Aqua Angel and Mako Blue featuring dusty pastel colors paneling throughout.
The aqua hue makes its way around the mesh underlays to create the structure of the toe boxes and mid foot area. The blue makes up the laces, the overlays over the heels and forefoot, and the tiger stripes. Lavender decorates the suede textural heels and toe tips and pink rounds up the ankle paneling and the netting around the mid foot sections. The more muted option is the Ivory and Black colorway with a more understated look.
Image Credit: ASICS
Key Themes Behind This Trend
- Dusty-pastel Footwear
- The trend of muted and soft pastel colors in footwear opens up opportunities for companies to experiment with unique colorways and limited edition releases.
- Tonal Sneakers
- Companies can create unique sneaker designs by experimenting with different color combinations using a single color or tonal gradient.
- Japanese-inspired Sneaker Packs
- Creating limited edition sneaker packs inspired by different countries or cultures can open up opportunities for companies to explore unique design elements and marketing strategies.
Where This Applies
- Footwear
- The footwear industry can benefit from incorporating pastel colors, tonal designs, and cultural inspirations into their product offerings to appeal to niche markets and increase sales.
- Fashion
- The fashion industry can incorporate the trend of dusty-pastel colors into their clothing designs for a fresh and modern look.
- Marketing
- Marketing teams can integrate cultural inspirations into their campaigns to attract specific target audiences and differentiate their brand from competitors.
