This baby wrap startup sells hand-woven wraps designed by baby-wearing mothers. Following a successful crowdfunding campaign on Kickstarter, TieLark is now in production. Founded by Bernadeth Betchi and Jenna, the Canadian company offers baby wraps for baby-wearing moms by baby-wearing moms.
Currently TieLark offers the Prism Wrap in a variety of sizes as well as a Wrap Scrap Wristlet. Their website offers not just a store section, but tying instructions and reviews too.
The practice of wearing or carrying a baby in a sling or carrier is one that has been around for hundreds of years in different parts of the world, from Cameroon to Canada. To the owners, operators and producers, the baby wrap also represents "the weaving of friendship and partnership," community bonds and the bond between parents and kids.
Key Themes Behind This Trend
- Mother-centric Baby Products
- Opportunity for companies to design and produce baby products for mothers designed by other moms.
- Handcrafted Baby Gear
- The demand for unique, handmade baby products creates an opportunity for innovative start-ups to emerge.
- Babywearing Community
- The resurgence of babywearing creates opportunities for businesses to connect with these communities to design and market new baby wraps and slings.
Where This Applies
- Baby Gear and Clothing
- Innovative startups and established companies alike can capitalize on the growing interest in baby gear and clothing that focuses on quality, design, and sustainability.
- Handmade Products
- The growth of handmade and artisanal businesses across markets creates an opportunity for hand-crafted baby-wearing products.
- Crowdfunding and Online Retail
- Crowdfunding and online retail provide viable routes to market for start-ups that produce unique baby products with a story.
