This series of photos by Elisabeth Hoff totally reminds me of the Jill Greenberg exhibit from 2006--except the babies are Beyonce-in-training glamazons! I particularly love the crying baby... obviously her pearls weren't big enough.
Since her 20s, Elisabeth Hoff has photographed editorials for Glamour, Marie Claire, InStyle, Men's Fitness, Sky Magazine, Spanish Vogue and Japanese Vogue. Her works span fashion, beauty, portraiture and music.
Implications - People enjoy recapturing the playful and innocent nature of their youth through whatever means possible, and products and artworks that enable this level of nostalgia are popular among buyers. Toddler fashions, photography and even furniture that appeals to the child within the adult are all examples of child-like products that do remarkably well on a consumer scale by factoring in nostalgia as a primary motivator for consumption.
What Makes This Trend Stand Out
- Nostalgic Products
- Creating products that tap into nostalgia can be a successful strategy for appealing to consumers.
- Toddler Fashion
- The popularity of toddler fashion indicates a market for clothing that allows adults to express their love for children.
- Child-like Furniture
- Designing furniture that appeals to the child within adults can be a disruptive innovation opportunity in the home decor industry.
Sectors Adopting This
- Fashion
- There is an opportunity for fashion brands to capitalize on the popularity of toddler fashion and create collections that cater to adults.
- Photography
- Nostalgic photography that captures the innocence of childhood can be a niche market within the photography industry.
- Home Decor
- Designing and producing child-like furniture that appeals to adults can disrupt the traditional home decor industry.
