Model Marte Mei Van Haaster is a badass chick in Vice Style's recent editorial 'Babe Rocky Would Wife.' Fashion photographer Alastair Strong delivers uncomplicated black and white studio shots, while the overall vibe of the shoot pays homage to everyone's favourite underdog, Rocky.
Stylist Lauren Blane chose black lace, hard boots, leather jackets, white button-downs, and raspberry lips to make Marte come across as one tough cookie in 'Babe Rocky Would Wife.'
Implications - Consumers are attracted to familiar pop culture references and public figures, and businesses can use this to their advantage to introduce audiences to new products or services. By incorporating an already established brand or persona into an original photoshoot, Vice Magazine was able to reach fans of the Rocky films, and introduce the magazine to those previously unacquainted with it.