Darkly Distressed Spreads

Ayten Alpun Shoots for Marie Claire Turkey January 2011

Ayten Alpun's latest photo series for the Marie Claire Turkey January 2011 issue features model Kira Mazura in an abandoned house.

Wearing stunning couture, Mazura makes the 'After The Party' spread come to life. The contrast between the haggard home and the magnificent model makes the feature a pleasure to look at.

'After The Party is a marvelous photo-shoot combining destroyed architecture and an alluring model. Take a sneak peek at the Marie Claire Turkey January 2011 edition in the gallery.

Abandoned Aesthetics
There is opportunity to disrupt the fashion and photography industries by focusing on showcasing beauty in abandoned or distressed settings.
Contrast Couture
Fashion designers and photographers can disrupt the industry by experimenting with the contrast between high fashion and run-down settings.
Fashion in Decay
A trend can be created around showcasing fashion in abandoned or decaying settings, potentially ushering in a new era for fashion shoots and advertising.

Who This Affects Most

Fashion
Designers can utilize distressed environments as the backdrop for their clothing to create a new and edgy brand image.
Photography
Photographers can experiment with showcasing fashion and beauty in abandoned or distressed settings to create new and unique visual experiences for their clients.
Marketing and Advertising
Advertisers can disrupt the industry by utilizing distressed environments to create a new and edgy marketing campaign for their products.
SCORE
5.1 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Asia, Africa
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 85%
Activity 59%
Freshness 8%

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