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Axel Schaefer's Fireplace/Coffee Table Illuminates Living Rooms

 - Sep 13, 2009   Updated: Jun 21 2011
References: coroflot
Coffee table books everywhere need to run for the bookshelves. The new fireplace/coffee table hybrid, designed by Axel Schaefer, is here to light a fire under your day-to-day conversation.

Axel Schaefer's unique design makes the coffee table stand out already, and including a fireplace with the bio-ethanol, smokeless, odorless flame adds even more to the attractive piece. The innovative table is available in multiple colors and finishes.

Implications - In light of the recent economic downturn, consumers are looking to save money wherever they can. One of the best ways a company or brand can capitalize on this movement is through the creation of products that serve more than one purpose. By offering a versatile product good for more than one thing, the company appeals to a consumer's pragmatic and economical sense.