Modern Seasonal Avant-Garde Collections

A-COLD-WALL* Experiments with Material & Form for FW18

Contemporary label A-COLD-WALL*, led by Samuel Ross, embraces experimental design through an avant-garde collection for Fall/Winter 2018. The pieces form an interesting take on menswear that mixes understandings of ready-to-wear and art. For the development of the silhouettes, the British designer focused on materials that offer both a strong aesthetic embellishment, as well as some form of functionality.

The daringly avant-garde collection for Fall/Winter 2018 features "boiled hand-threaded wools, thermo-reactive nylons" and other raw materials. The garments themselves entertain a deconstructed aesthetic that has definitely seen a surge in popularity in 2018 due to its confrontational approach to trendy or generic fashion. Moreover, A-COLD-WALL*'s avant-garde collection is not only stylish but it can also be considered customizable in virtue of its boundary-challenging approach to the industry.

Photo Credits: Hamish Stephenson

Experimental Design
The avant-garde collection by A-COLD-WALL* showcases experimental design through the use of unique materials and deconstructed aesthetics.
Customizability
A-COLD-WALL*'s boundary-challenging approach to fashion allows for customizable garments, catering to individual tastes and preferences.
Surge in Popularity
The popularity of confrontational and deconstructed aesthetics has surged in 2018, making it a trend to watch out for in the fashion industry.

Where This Applies

Fashion
The avant-garde collection by A-COLD-WALL* presents disruptive innovation opportunities in the fashion industry, particularly in terms of experimental designs and customizable garments.
Textile
A-COLD-WALL*'s focus on unique materials like boiled hand-threaded wools and thermo-reactive nylons opens up opportunities for innovation in the textile industry, pushing boundaries of material functionality and aesthetics.
Art
The fusion of ready-to-wear fashion with an artful approach in A-COLD-WALL*'s collection creates disruptive innovation opportunities at the intersection of fashion and art, blurring the traditional boundaries of the two industries.
SCORE
4.6 out of 10
GENDER
90% Men10% Women
MARKETTop markets: Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 85%
Activity 44%
Freshness 8%