Autumn de Forest is a 16-year-old artist who partnered with Aussie Hair Care to contribute with a mural to Miami's famed Wynwood Walls. The artwork is inspired by the brand's Purple Lining initiative and it sees a fluid and free composition of red, blues and purples.
The mural is largely set around the concept of positivity and "celebrating the colorful side of life." An Aussie Hair Care bottle is central to the design.
In tapping Autumn de Forest for this project, the hair care brand is able to give agency to the new generation. The intent behind the creative mural is to offer encouragement to individuals to pursue their passion and dreams.
Aussie Hair Care held a one-day pop-up at the mural with proceeds going to the Autumn de Forest Foundation.