Autumn de Forest is a 16-year-old artist who partnered with Aussie Hair Care to contribute with a mural to Miami's famed Wynwood Walls. The artwork is inspired by the brand's Purple Lining initiative and it sees a fluid and free composition of red, blues and purples.
The mural is largely set around the concept of positivity and "celebrating the colorful side of life." An Aussie Hair Care bottle is central to the design.
In tapping Autumn de Forest for this project, the hair care brand is able to give agency to the new generation. The intent behind the creative mural is to offer encouragement to individuals to pursue their passion and dreams.
Aussie Hair Care held a one-day pop-up at the mural with proceeds going to the Autumn de Forest Foundation.
Key Themes Behind This Trend
- Generation Z Brand Partnerships
- Brands can partner with young talents to create content that showcases their initiative and values
- Colorful Branding
- Brands can adopt a more vibrant color scheme in their branding to appeal to younger consumers
- Brick-and-mortar Pop-ups
- Brands can leverage the popularity of public murals by holding one-day pop-ups to drive traffic to their brick-and-mortar stores
Where This Applies
- Hair Care
- Hair care brands can engage with younger consumers through colorful and positive branding and artwork collaborations
- Art
- Artists can collaborate with brands to create large-scale murals that promote positive messages and initiatives
- Nonprofits
- Nonprofits can partner with brands to hold events and drive donations through the proceeds from brick-and-mortar pop-ups
