Immersive Martian Experiences

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This Augmented Reality Experience Comprises a Guided Tour of Mars

— September 21, 2016 — Tech
The Kennedy Space Center is offering a grandiose new augmented reality experience that makes use of Microsoft HoloLens technology to immerse guests in a spellbinding tour of different parts of Mars.

Inspired by a collaboration between NASA's Jet Propulsion Laboratory and Microsoft, 'Destination: Mars' puts users inside a virtual and three-dimensional Martian environment put together by making use of images captured by the Curiosity rover on Mars' surface. This augmented reality experience takes the form of a guided tour, with the guides being none another than NASA scientist and Curiosity rover operator Erisa Hines and famous astronaut Buzz Aldrin.

The 'Destination: Mars' experience is set to run until January 2017, and is available for a price of $50. It's quite possibly the best example there is of augmented reality being harnessed for the purposes of both education and entertainment.

Trend Themes

  1. Augmented Reality Experiences — Using technologies like Microsoft HoloLens to create immersive virtual environments and guided tours.
  2. Space Tourism — Offering consumers the opportunity to explore and experience outer space through augmented reality.
  3. Collaborations with NASA — Partnering with NASA to develop innovative and educational augmented reality experiences.

Industry Implications

  1. Tourism and Travel — Creating unique and interactive augmented reality experiences for tourists and travelers.
  2. Education and Entertainment — Incorporating augmented reality into educational programs and entertainment attractions.
  3. Technology and Aerospace — Developing cutting-edge augmented reality technologies in collaboration with NASA for aerospace applications.
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