The Kennedy Space Center is offering a grandiose new augmented reality experience that makes use of Microsoft HoloLens technology to immerse guests in a spellbinding tour of different parts of Mars.
Inspired by a collaboration between NASA's Jet Propulsion Laboratory and Microsoft, 'Destination: Mars' puts users inside a virtual and three-dimensional Martian environment put together by making use of images captured by the Curiosity rover on Mars' surface. This augmented reality experience takes the form of a guided tour, with the guides being none another than NASA scientist and Curiosity rover operator Erisa Hines and famous astronaut Buzz Aldrin.
The 'Destination: Mars' experience is set to run until January 2017, and is available for a price of $50. It's quite possibly the best example there is of augmented reality being harnessed for the purposes of both education and entertainment.
What's Driving This Trend
- Augmented Reality Experiences
- Using technologies like Microsoft HoloLens to create immersive virtual environments and guided tours.
- Space Tourism
- Offering consumers the opportunity to explore and experience outer space through augmented reality.
- Collaborations with NASA
- Partnering with NASA to develop innovative and educational augmented reality experiences.
Who This Affects Most
- Tourism and Travel
- Creating unique and interactive augmented reality experiences for tourists and travelers.
- Education and Entertainment
- Incorporating augmented reality into educational programs and entertainment attractions.
- Technology and Aerospace
- Developing cutting-edge augmented reality technologies in collaboration with NASA for aerospace applications.
