Shot on a luxury yacht sailing down the French Canal, the Aubade Fall/Winter 2012 campaign has found the sweet spot where sophisticated meets sexy. Like the French city scape and the Eiffel Tower that are in the backdrop, Dutch model Dioni Tabbers is at the height of beauty wearing sultry lingerie designs.
Tabbers is pretty young to be sailing on a luxury yacht, but I suppose if you look they way she does, people are likely to invite you aboard. The best thing about the campaign has to be the way that Tabbers has been styled as a sophisticated modern woman, instead of a raunchy vixen. Both men and women can look at this ad and be enticed to go out and buy this lingerie, and that is the mark of a truly good ad.