Shoe company Adidas has released the Spring 2011 line up called the Attitude Logo.
Inspired by the basketball shoes worn in the 80s, the Adidas Attitude Logo series combines high tops with shiny leather, sleek styling, and the tongue of the shoe featuring a powerful embossed Adidas logo.
Whether you're wearing these shoes on the court or on the street, Adidas Attitude Logo sneakers are sure to make a statement.
Implications - Consumers are getting more in touch with their favorite brands than ever before. Products that feature a certain company prominently are appealing to those with brand loyalty. In order to appeal to more shoppers, a company could focus on this when coming out with new items.