The Handcrafted Leather Aston Martin Picnic Basket
Marissa Liu — March 10, 2010 — Lifestyle
References: bornrich.org
Why do luxury car makers branch out into so many different areas, and who buys their non-car products? The Aston Martin picnic basket is a handmade lunch carrier.
Designed by Robin Coleman, the Aston Martin picnic basket looks like a leather saddle. Each individual saddle takes two craftsmen 28 hours to make. It looks like a very uncomfortable thing to carry around but I guess it's meant to be placed on one of the seats of your Aston Martin.
Designed by Robin Coleman, the Aston Martin picnic basket looks like a leather saddle. Each individual saddle takes two craftsmen 28 hours to make. It looks like a very uncomfortable thing to carry around but I guess it's meant to be placed on one of the seats of your Aston Martin.
Trend Themes
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Luxury Car Makers Diversification — There is an opportunity for luxury car makers to expand into different product categories outside of cars.
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Handcrafted Luxury Goods — Handmade products with intricate craftsmanship have a market demand and can be a disruptive innovation opportunity.
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Functional Design Aesthetics — Incorporating functional and unique design elements can create innovative and desirable products.
Industry Implications
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Automotive — Luxury car makers can explore new avenues within the automotive industry, such as car accessories and lifestyle products.
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Luxury Goods — The market for high-end, handcrafted luxury goods presents an opportunity for growth and innovation.
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Home Décor — Functional and aesthetically pleasing designs can be incorporated into home décor products, creating disruptive innovation opportunities.
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